Manager, Rewards & Digital Owner Marketing

Hyundai Motor America

March 2018 - July 2022

• Led the execution of the company’s first-ever after-sales digital marketing program; achieved 56K+ store visits across the United States 

• Managed Hyundai’s digital marketing for the After Sales Division; successfully increased program budget during COVID by $150K

• Championed an enterprise-wide LiveRamp integration proposition which granted Hyundai and Genesis access to use their first-party data for audience segmentation and paid media targeting online

• Facilitate full cycle, in-market service campaigns which increased owner-service retention and generated at least $25M in repair order (RO) revenue 

• Acted as subject matter expert, advising executives and management on digital marketing strategies, testing, and optimization to drive business results  

• Created owner segmentation and target strategies using vehicle ownership status, service requirements, behaviors, and brand experience

• Collaborated cross-functionally with various marketing groups to streamline brand messaging across Hyundai digital marketing properties 

• Oversaw mobile and web landing page development and Search Engine Optimization (SEO) implementation on MyHyundai.com 

• Served as Vice Chair Communications for Women @ Hyundai Employee Resource Group; Collaborated with CEO and President of Hyundai Motor North America on organizing the ERG Town Hall and Women’s Equality Day (500+ in attendance)

Digital Program Manager

Shift Digital

March 2016 - March 2018

• Managed the Toyota Account and boosted digital marketing program enrollment by 66% over the objective; expanded to manage the Lexus account (while continuing to lead the Toyota account)

• Executed and managed the national digital marketing programs for clients, Toyota and Lexus (combined program budget of $3M+)

• Increased Shift Digital revenue by $1M+ as a result of acquiring Lexus as a new client; retained annual contract with both clients 

• Over delivered Toyota and Lexus enrollment over the target goal through highly effective sales presentations

• Educated and trained OEM, Region and more than 800 dealerships on the national digital advertising programs throughout the U.S.

• Managed 9 advertising agencies and created new process standards to ensure campaign maintenance and performance optimization 

• Collaborated with Google partners to develop digital solutions that optimized both auto companies’ business and brand development

• Oversaw brand content marketing; ensured copy was relevant and that ads drove consumers to proper landing pages to generate leads

Digital Marketing Manager

Dublin Automotive Group

June 2014 - March 2018

• Created digital marketing strategies/campaigns; ranked as top-5 dealership amongst 59 in Northern California in digital presence

• Managed all online marketing initiatives across five dealerships within a $1M annual budget; increased qualified leads by 20%+

• Trained store managers on digital marketing (SEM, display, social), enabling them to incorporate strategies throughout the company

• Developed new websites for Volkswagen and Hyundai; improved SEO and organic search (achieved 1st page rankings in Google)

• Slashed advertising expenses through adding incentives and implementing digital advertising tools  

• Spearheaded marketing campaigns and digital strategy for company’s acquisition of Fiat and Nissan

• Created and managed the dealer group’s first digital media campaign to boost traffic, brand engagement, and sales/service leads

• Established and improved social media strategy; increased Facebook likes from 350 to 14K+; increased Twitter following by 500%+ 

• Created the company’s presence on Google+, YouTube, Pinterest, Instagram, and Foursquare

Conceived dealership’s first digital marketing initiative; wrote and presented business case to the general manager and began to formulate the strategy while interfacing with customers and gaining experience that enabled more client engagement in later digital media campaigns.