Skills

Technical Skills

Social Media Marketing | Digital Advertising | Mobile Marketing | Google Ads | SEM/SEO | Meta Ads | Website CX | Video | Adobe Creative Cloud

Core Competencies

Automotive Digital Media | Online Sales | Account Management | Performance Marketing | Solution Delivery | Branding | Client Consulting | Public Speaking | Customer Acquisition and Growth| Data Analytics | Research | Data Integration | Attribution | Forecasting | Behavior Insights | Customer Segmentation | Program Implementation | Campaign Management

“Eliana has been a great addition to the team this year. She has quickly reached reached out to various HMA associates and outside business partners, developed solid working relationships that served to assist in accomplishing our goals for getting Tier 1 S&P Digital efforts moving along and collaboration amongst all entities involved. She has played a key role in the successful wind down of the Hyundai Rewards program, researching and coordinating all relevant messages. In addition, she has undertaken an extracurricular role with the Women@Hyundai ERG, bringing her enthusiasm and community involvement to benefit HMA on a wider scale.

Cross organizational collaboration is an area of strong competency for Eliana. She quickly reached out to various HMA associates, formed good working relationships and consistently successful in gaining their collaboration and cooperation with her projects and assignments”

- Vice Preseident of Customer Satisfaction, Hyundai Motor America

“Eliana is an extremely valued contributor to the Owner Marketing and Customer Feedback team. Eliana’s excellent collaboration skills and ability to see an opportunity the company needs to improve upon is a great example of how her entrepreneurial spirit really helps drive innovation in her role”

- Part Sales & Owner Marketing Senior Group Manager, Hyundai Motor America

“I have worked with Eliana as the E-commerce manager in the Kansas City Region for Toyota. Eliana helped support the KC Region on our Social Media strategy. The Region completed some in Market e-commerce Dealer meetings in which Eliana was one our three key note presenters on Social Media along with Kelly McNearney from Google and Gino Cipperoni, the Director of Digital Marketing Sales from Dealer eProcess.

Eliana helped us with presenting the increasing importance of Social Media to our dealer’s business. We found Eliana’s in dealership retail experience to be very beneficial when making joint dealer contacts in our key markets. As someone that has worked in a dealership as a Social Media Marketing perspective, she was able to relate to the dealers day to day challenges and address them.

As a Toyota Region E-commerce manager, I found Eliana’s real world or street smarts to be very beneficial in guiding the region on our Social Media strategy.

Eliana’s knowledge of Social Media combined with presentation skills and ability to relate to our Toyota dealers helped us with getting dealers enrolled in our Toyota Social Media program. As a result of Eliana’s presentation and consultation, the KC Region was able to enroll over a 1/3 of our dealers in our Social media program, which helped the region and our dealers increase their customer experience at our dealers”

- Service and Parts Marketing Manager, Toyota Kansas City Region